The previous article discussed about the basics of the Rule Builder and how you can use it to build your rules and actions. Every rule defines what the customer will do as part of the campaign. With 99minds Rules builder, you can build rules with the following conditions -
- Create a group of rules
- Coupon code is valid
- Referral code is valid
- Loyalty points redeemed
- Is a Segment user
Note: You need to add Coupon Code and Referral Code under the Settings tab in your campaign.
Rules can be added with different combinations in the Rule Builder. You can have a combination of rules within in a rule and define the rule such that the action will be executed only if "all" or "any" of the rule is true. The different options that you can use when creating a new rule are explained below.
+ Add Group of Rules
When building rules, you can build complex rule patterns by creating a group of rules. For example, you can create a condition when the customer order value is greater than 500 and if the customer has a referral code that starts with the letters "OX". The condition will look as shown below -
+ Coupon code is valid
You want to create a rule to check if the coupon code is valid and then execute an action based on the result. Here's how you set up the coupon code is valid rule -
+ Referral code is valid
One of the most important aspect of loyalty programs is the referral program. The advantage of having a referral program is that it benefits both the existing customer as well as the new customer. Customers refer other potential customers by sharing a referral code. It's important to ensure the referral code matches with what's stored in the rule engine. You can create customized rules to verify if the referral code is valid or not as shown below -
+Loyalty Points Redeemed
Frequent customers would prefer to use their loyalty points and redeem it on their purchases. Say, for instance, a customer has 1000 loyalty points and he purchase a product that is worth 900 points for redemption. To check if the customer has valid amount of loyalty points, you can use the + Loyalty Points Redeemed rule in the Rule Builder. If the rule conditions match to "true", the loyalty points will be deducted automatically when the customer has sufficient balance in his loyalty account.
