A program is nothing but the application environment where you can create and manage the campaigns. Once you have integrated your application with 99minds and the integration is up and running, the immediate step is to create a new program so that you can start creating campaigns. According to your business, you can create multiple programs that can connect separately to a website, an e-commerce shop, etc.
When you log in to 99minds app, the Programs page will be the first page that will be displayed with the list of all programs. If you log in for the first time, you will need to create a new program to get started.