In the 99minds application, a Rule defines what the customer will do as part of the campaign. Rules form the framework of the engine. The rules can be based on multiple conditions. Rules are part of a campaign and program; therefore, you need to have a program and a campaign in the 99minds application. Follow these links to create a program and campaign in 99minds application.
Each rule requires an action that will execute when the rule conditions evaluate to "true". Based on the result of the rule conditions, the corresponding actions can be triggered by the application. The Actions will be triggered on a per use case basis.